Sales Partner
Sales partners must be trained on the product. They find potential customers, conduct product demos, negotiate deals, build relationships, and close sales.
Support Partner
Support partners must be certified in complete software operations. Their responsibilities include installing the software, tuning it, and starting the customer's operations.
Sales & Support Partner
Sales and support partners must have the skills of both roles. They need product training, can find and convince customers, conduct demos, close deals, install the software, tune it, and start customer operations.